Brand Identity & Packaging Design for Toddler & Mommy

Overview

Toddler & Mommy is a baby and maternity product startup that focuses on providing high-quality, thoughtful products for moms and their little ones. The brand needed a logo, brand identity, and a range of marketing materials that would effectively convey its warmth, care, and trustworthiness.
I was responsible for designing the logo and a variety of marketing and packaging materials, including napkin labels, subscription box designs, and paper bag designs. My goal was to create a cohesive and visually appealing brand identity that resonated with the target audience, mothers, and families seeking premium baby care products.

The Challenge

The key challenge was to create a brand identity that felt warm, nurturing, and premium while ensuring the designs were:

• Minimal yet expressive, appealing to both new and experienced parents.
• Consistent across different materials, from packaging to promotional assets.
• Versatile for digital and print use, maintaining clarity and impact.

My Approach

Logo Design Concept

I crafted a unique and memorable logo using negative space to craft a baby bear nestled inside a mother bear’s embrace. This concept symbolizes protection, love, and the nurturing bond between mother and child, making it a perfect representation of the brand’s values.

To ensure inclusivity, I selected a gender-neutral color for the logo. This choice conveyed warmth, energy, and enthusiasm while remaining distinct and memorable.

Marketing & Packaging Design Strategy

For the marketing materials, I focused on creating a soft yet elegant design aesthetic that balanced warmth with sophistication.

• Napkin Labels: Designed with delicate typography and soft pastel colors to enhance the brand’s comforting appeal.
• Subscription Box Design: Developed an engaging and branded unboxing experience, ensuring a delightful first impression for customers.
• Paper Bag Design: Created an eco-friendly, stylish design that maintained brand consistency while being functional for retail.

The Solution

The final brand identity and packaging designs for Toddler & Mommy included:

• A logo that encapsulates warmth and care through the use of negative space.
• Marketing materials that reinforced brand trust, professionalism, and approachability.
• Packaging designs that enhanced product presentation and customer experience.

The Outcome

The branding and packaging designs helped Toddler & Mommy establish a strong and recognizable brand identity in the baby and maternity market. The logo’s unique concept received positive feedback, and the packaging designs elevated the brand’s perceived value, making the products more appealing to customers.

Tools & Technologies Used

• Design Tools: Adobe Creative Cloud (Illustrator, Photoshop)

Visuals