Logo Design and Brand Guidelines for The Kitten Rescue Project

Overview

The Kitten Rescue Project is a nonprofit organization dedicated to rescuing and finding homes for orphaned and infant kittens. Their mission is to save vulnerable kittens and place them in loving forever homes. I was entrusted with designing their logo and creating a comprehensive brand book to establish a strong and consistent visual identity that reflected their mission and vision.

The Challenge

The organization required a logo that encapsulated its core values of care, compassion, and hope while appealing to a broad audience, including donors, volunteers, and adopters. Additionally, they needed a brand book to ensure consistent application of their visual identity across all mediums, from print materials to digital platforms.

My Approach

To understand the essence of The Kitten Rescue Project, I researched their history, mission, and vision via their website. This provided insight into their work and the emotional connection they aim to foster with their audience.

I began the logo design process by brainstorming concepts that symbolized protection and love. The final logo featured a heartwarming design that visually represented a kitten in a protective hand.

After finalizing the logo, I created a brand book that defined the organization’s visual identity, including guidelines for logo usage, typography, color palette, and imagery. This ensured a cohesive and professional appearance across all touchpoints.

The Solution

The deliverables for The Kitten Rescue Project included:

Logo Design: A clean, heartwarming logo that symbolizes care and protection, incorporating soft, rounded shapes to evoke warmth and trust.
Brand Book: A comprehensive guide detailing:
- Logo usage guidelines, including variations for color, black-and-white, and digital/print contexts.
- A defined color palette to convey empathy and hope.
- Imagery guidelines for selecting photos that align with the brand’s compassionate mission.

The Outcome

The new logo and brand book provided The Kitten Rescue Project with a professional and cohesive visual identity that effectively communicates their mission. The logo’s emotional appeal resonated with their audience, strengthening their connection with donors and volunteers.

The brand book empowered the organization to maintain consistency across all communications, enhancing their credibility and visibility in the nonprofit space. The visual identity has since been applied to their website, social media channels, promotional materials, and volunteer outreach campaigns.

Tools Used

Design Tools: Adobe Creative Cloud (Illustrator, Photoshop)